Phew! 2022 was a huge year of work for me! I did a bunch of work I’m really proud of, a big rebrand for Melbourne Royal, and a successful Melbourne Show campaign that achieved record crowd numbers. I worked on projects for Greenpeace and the Greens that were close to my environmental and social justice-loving heart.

But the project I’m most fond of was the Christmas Campaign for the City of Maribyrnong. My concept ‘Australian Christmas Wreath’ was chosen in a competitive pitch. It’s based on the native flowers found in Melbourne’s west. The project was a huge amount of work, with many applications across environmental / signage, print, press and digital advertising and key digital assets.

This project meant a lot to me as this is my hood, and to see my work everywhere around my local community has been joyous! With many thanks to my beautiful client Jo Attard and the City of Maribyrnong.