Working with the wonderful people at St Vincent’s Foundation, I created the fundraising campaign ‘Love Your St Vincent's’. The campaign was designed to raise funds for the hospital during and post the COVID-19 pandemic.

It was to be seen throughout the hospital by patients, visitors and their families via TV screens, lift wraps, large banners and meal tray flyers. The campaign also targeted donors through EDMs and newsletters and the general public through outdoor, press and digital/social.

I delivered creative/design/art direction, and hero copywriting. The campaign line was; ‘through good times and tough times, St Vincent’s has always been the heart of Melbourne. Now it’s time to say thank you and give back. Love Your St Vincent’s.’
The heart of Melbourne concept is based on two claimable facts – that St Vincent’s lies literally geographically in the heart of Melbourne – and also is the beating heart spiritually and metaphorically through its unconditional care for all.

If you’d like to donate to the campaign and say thank you to St Vincent’s Hospital staff for their amazing work during the pandemic, go to
www.stvfoundation.org.au/love-your-stvincents