Creation of a new product range of artisan flavoured salts for Red Rock Olives.

I worked closely with Rita Bikins and her team to create the sub-brand ‘Red Rock Salts’. The brief was for the range’s tone of voice to be gourmet / artisan, and clearly communicate the flavour of each varietal. The product can be purchased singly or in gift packs of eight.

The aim was to target gift-givers as well as people buying for themselves.

It needed to appeal to tourists at farm gate, as well as city gourmet food store foodie shoppers.

I worked with Red Rock on engineering a new box – and the most fun of all – created all the illustrations.