Creative campaign work for the Greens for the 2022 Election, in the seat of Macnamara. The brief was to create a cut-through campaign, particularly targeting women and young people.

The campaign needed to specifically motivate people to vote for climate action, equality for women, fairness and an end to corruption.

We wanted people to engage, to believe their vote could make a difference, and vote according to their personal values.

I wrote all big statement copy lines, including the campaign line ‘Change is Up to Us’. I designed a fresh new ‘grassroots / protest’ look and feel. This created a youthful, edgy style, whilst still referencing the Greens brand, via fonts and colours.

I worked in team with Matt O’Brien as art director and video editor. We created print and outdoor collateral, socials assets (static and animated), merchandise, and an explainer video for socials.