Creative campaign work for the Greens for the 2023 NSW State Election.

I was the sole campaign designer, in an intense five-month deep dive. Apart from all the regular campaign comms, I also created a youth-targeted Greens sub-campaign dubbed ‘Sweet / Spicy’, featuring my illustrations.

The strategic thinking was to break the ‘rules’ and create fresh, unexpected political advertising with cut-through. This was expressed as outdoor – (large format billboards, street posters, billboard posters), corflutes, posters, stickers, socials (static and animated), T shirts, badges and merch.

The campaign and its style achieved great (measurable) traction, and created general delight.

Candidates wanted the materials and the general public wanted the stickers and posters for themselves!