Greenpeace – Mazda / Toyota Electrify
I recently worked with Greenpeace on this little campaign.
The brief was to produce a suite of digital content for use in an online advertising campaign targeting Mazda and Toyota, to support the passage of strong pollution caps on cars.
The campaign goal was to draw attention to the fact big car companies have been lobbying to slow the uptake of EVs / low and zero emissions cars in Australia. A decade of poor government policy, and lobbying from these companies, means we’re way behind other countries on electrifying transport.
Campaign led by Joe Rafalowicz. Creative and copywriting by me.
