Cate Broadbent, Design Director.

Hi there – thanks for visiting!

About me. I’m an award-winning Freelance Design Director.
Creative problem solver. Storyteller. Ideas machine. 

I’ve been making a living from my ideas for 25+ years, and I’ve been privileged to work with distinguished studios and clients in Sydney, London and Melbourne.

My speciality is branding. I create brands, I evolve brands, I make brands sing.
I create campaigns for brands. I’ve been part of creating some iconic brands, and helped clients big and small strengthen theirs also. I see myself predominately as a creative problem solver – and every project is solved creatively within the framework of the strategic requirements of the brief. 

Speaking of brands, I’ve created a brand of my own. I’m also a company owner (with my husband John) of a side business Roofus Australia, where I've created a style I call 'Pop Australiana.' It's a place I get to be purely creative and make my own art and design products.

It’s also been a great learning playground in online retail, manufacture and marketing, and all the joys and challenges of running a business.

I’m also a big believer in giving back, and social enterprise. I regularly donate my time and/or services to causes I believe in, including WIRES, The Greens, Lifeline, ABC Friends and the Great Barrier Reef Foundation.