Freelance Design Director

Stockman Steaks

Stockman Steaks is an Australian start-up ecommerce business.
I was lucky to recently work with the co-founder Steven Hines in creating the brand.

It’s a premium artisanal product – Australian pasture-raised meat, direct from farmers. The meat is restaurant-quality – humanely and ethically raised, and sustainably produced. I was interested to work on creating a brand that is disrupting the duopoly of supermarket meat, and bringing a superior product to customers. Its also interesting to learn that since Covid, we will have just about anything delivered to us!

I created the brand, packaging, visual language, selling-point icons and a socials assets library. We built a beautiful ecommerce site with a small team of developers.

Ongoingly we will work to ramp up further advertising and marketing as the brand grows.