Freelance Design Director

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Testimonials

“Cate is an excellent graphic designer, copywriter and communications professional - as well as being a pleasure to work with. I have worked with her to create an entire campaign identity - she took feedback well, iterated based on comments and came up with several options to choose from. She excels at thinking outside of the box, and coming up with designs and comms pieces which connect emotionally with an audience. Cate brings her experience working with commercial brands to the NGO space, creating a fresh look for political and NGO communications. Cate can also work with a large number of complicated outputs (ie outdoor advertising designs or layout for commercial mail). In short, she is very good at her job.” Josef Rafalowicz, Head of Climate and Energy, Greenpeace Australia Pacific.


“We engaged Cate to redesign our 2022 Christmas collateral after a competitive process including three other local designers. Cate interpreted the brief well in both of her submitted designs, making it hard for us to choose a favourite and provided compelling rationale confirming that she was passionate about the subject and in turn the best person for the job. Throughout the project Cate was quick to respond and flexible when required. She maintained a joyous attitude through even the most difficult parts of the project and was an all round delight to work with. I look forward to doing so again.”  Jo Attard, Festivals and Activation Officer, City of Maribyrnong.

“Cate helped us with branding for our Creative West project, and her attention to detail and patience were incredible. We threw everything at her, and she supported us with a smile. Cate is incredibly creative and always professional. We were really happy with the final outcomes of this project. I cannot recommend Cate enough.” Josh Chivers, Advocacy / Liveability / Urban Planning, City of Maribyrnong.

“On behalf of the Organising Committee of the 2023 Yarraville Carols in the Gardens, I would like to express my gratitude to you Cate, for your outstanding contribution in supporting our 30th Anniversary projects, in your capacity as Graphic Designer. It was a wonderful experience working with you. We worked through the project’s requirements, which culminated in our final product, that the Organising Committee and many of our community partners felt was the best promotional design produced since the event began. A review of the event has been completed and it is hoped that you will again be available to offer your considerable assistance later this year.”  David Palmer, Organiser, 2023 Carols in the Gardens, Yarraville, City of Maribyrnong.

I was extremely fortunate to have Cate create incredible graphic design and artwork for our new website launch. Plus she did some incredible logo work, packaging and box design. Not only is Cate extremely talented but she is extremely easy to work with. Nothing was ever too much and Cate made sure she made herself part of our team. We were very lucky to benefit from her extensive talent and experience. Plus she will work overtime to ensure any deadline is met. Cate is very unique in this regard. Steven Hines, Managing Director, Stockman Steaks.


“I’ve had the pleasure to bring Cate in to work as Design Director on major digital and print brand campaigns for Henry Bucks over the past two years. Cate works collaboratively across the team to deliver strong dynamic design demonstrating a clear understanding of the brief and customer aspiration. Cate effectively integrated the design direction across print, digital, and visual merchandising which has delivered our most successful campaign to date. Cate is positive, open, creative, and smart.” Tony Roche, Product Development & Buying Manager, Henry Bucks.


“Working with Cate is such a pleasure...... not only does she intuitively 'get' the brief, she develops brilliant concepts - and several of them. And her always upbeat manner makes the creative consultation process enjoyable, collaborative and fun.” Tait Brady, Producer, Distributor, Consultant.


“Cate’s designs enhanced our publication, making it attractive and engaging to the reader. Her creativity allowed us to communicate our key messages clearly and we were grateful for the talent and professionalism she bought to the project”. Kristy Merrick, Senior Policy Adviser, Business Council of Australia.


“The prints from Roofus Australia first attracted me to Cate's work. I purchased the Reclining Roo set and enjoy them every day. These prints prompted me to contact Cate and we quickly developed a rapport. We met to discuss a fledgling idea and Cate very quickly grasped the concept and helped me take it to another level. What was a one-off package became our sub-brand Red Rock Salts – what was one package became 8 new salts with 8 great designs. 
I loved working with Cate, her designs were perfect for what we wanted to achieve. She was organised and everything happened according to budget and time frame that was set by us at the beginning of the project. I recommend her to anyone and everyone! ” Rita Bikins, Owner/Operator, Red Rock Olives.


“It has been a delight to work with Cate. She has created two logos for different parts of our business and had concepts back to us in a week and the final logos in two weeks. Cate also designed a 40 page proposal booklet for us which is edgy, attractive and we’re proud to present to government. We’ve really enjoyed working with Cate as she works so quickly, so flexibly and in such a consultative manner.” Lynda Ford, Chief Executive Officer, Enterprising Partnerships.


“Cate Broadbent has helped us enormously with our promotional and advertising material. She is very professional, open-minded, creative and talented, and responds promptly and efficiently to suggestions and queries as well as fast completion of work. She's also a very friendly person, easy to get on with and ready to give good advice when requested.” Rosie Spear, Convernor, Communications Committee, ABC Friends.


“Cate is a brilliant designer and conceptual thinker. Her innate sense of style, her wit and her empathy with colleagues and clients alike made her a key member of our team.” Julian Canny, Branding Consultant.


“Cate worked with me on several high-profile projects at Giant. She has boundless energy and enthusiasm for design which she is able to harness to produce really innovative creative solutions which helped me out no end when I was struggling to come up with ideas. Always the one with the cool head and calm analytical skills, she has the ability to get the job done under extreme pressure, a priceless quality when the going gets tough. All of these talents mean little without the people skills you need to possess in order to navigate your way around a design consultancy. She has those in spades as well, being energetically friendly and communicative - I put those down to being an all-round great person to have around. I would have no hesitation in recommending Cate as she has easily been one of the best people I have ever worked with.” Alan Herron, founder of Alan Herron’s Stuff.